Steel and Mining

Who They Are

The client is a major global steel manufacturer with one of the world’s largest and most advanced direct reduced iron (DRI) production facilities. Their flagship plant, representing a multi-billion-dollar investment, produces approximately 2 million tons of high-quality Hot Briquetted Iron (HBI) annually, a vital raw material for demanding steel grades. With extensive operations spanning multiple international markets, the company combines state-of-the-art production technology with a strong commitment to quality and sustainability, serving a large customer base in the steel and mining sectors.

What They Do

The company specializes in producing high-quality Hot Briquetted Iron (HBI), a premium form of direct reduced iron used as a key feedstock in steelmaking. Their advanced facility employs cutting-edge technology to convert iron ore pellets into compacted HBI with consistent metallurgical properties, supporting the production of demanding steel grades. They manage complex manufacturing processes, quality control, and logistics to deliver reliable raw materials to steel producers globally. Additionally, the company focuses on optimizing supply chain operations, ensuring efficient handling, shipping, and customer coordination while maintaining low impurity levels and superior product performance.

Why They Started with Equipt.ai

The manufacturer needed to eliminate inefficiencies and bottlenecks in their sales quoting process to improve customer responsiveness and internal coordination. Manual and disconnected processes slowed down quotations and hindered effective sales project management, prompting the search for an integrated, automated solution.

How Equipt.ai Changed Things

Equipt.ai revolutionized the manufacturer’s sales operations by automating the creation and management of complex quotations, accelerating the RFQ process by 25%. The platform’s advanced lead tracking and pre-populated RFQ entry fields reduced manual effort, boosting BD manager efficiency by 30% across multiple regions. With centralized, real-time visibility into sales projects and resource utilization, management improved decision-making speed and accuracy, increasing project completion rates by 15%. This seamless automation and enhanced transparency allowed the sales team to respond faster, engage customers more effectively, and maintain a competitive edge in a demanding global market.